AI Insights · Timothy · July 2023
Top 5 Virtual Fitness Programs in the US for Q2 2023
Explore the performance of the top 5 virtual fitness apps in the US for Q2 2023, featuring trends in downloads, revenue, and active users.
The second quarter of 2023 saw significant activity in the virtual fitness program market in the United States. Here's a look at the performance of the top five apps, based on data from Sensor Tower.
Fitbit: Health & Fitness experienced a strong quarter. Weekly revenue peaked at approximately $2.3M at the end of June, showing a consistent upward trend from late March. Downloads also saw a spike, reaching about 67K in mid-June. Active users remained relatively stable, averaging around 6.7M throughout the quarter.
onX Hunt: GPS Hunting Maps had a steady performance in terms of revenue, with a peak of about $1.2M in mid-April. Weekly downloads fluctuated, reaching a high of nearly 32K at the end of March. Active users hovered around 145K, maintaining a consistent user base throughout the quarter.
AllTrails: Hike, Bike & Run showed notable growth. Revenue surged to approximately $1.2M by the end of June. Downloads also saw substantial increases, peaking at around 155K in late May. Active users followed this trend, reaching nearly 647K by the quarter's end.
Peloton: Fitness & Workouts maintained a solid performance. Weekly revenue reached about $794K in late June. Downloads saw a significant rise in May, hitting a peak of around 50K. Active users were steady, averaging around 415K throughout the quarter.
Strava: Run, Bike, Hike concluded the quarter with a strong finish, achieving peak revenue of approximately $684K in the last week of June. Downloads were highest in mid-April, reaching about 63K. Active users consistently grew, peaking at around 1.4M at the end of May.
These insights highlight the dynamic nature of the virtual fitness app market in the US. For more detailed insights and data, visit Sensor Tower.
